The power to cast your story is here.
Typecast is built on the idea that the written (typed!) word inspires action, that casting words into stories brings audiences closer together—and closer to the important ideas building progress around them. I’d love to talk about how casting your stories with intentionality might inspire progress.

communications resources
A comprehensive suite of professional services supports a diverse clientele, ranging from healthcare to education and beyond.
writing
At its core, communication is storytelling. I would love a chance to help tell yours.
editing
Whether you need a quick proofread or a full-on edit, let’s talk about how we can build on your work together.
résumé review
I’ve been improving on job application materials for friends and family for years. Let’s work together to get you that dream job!
about
Traci Crockett
founder | writer | editor
I am a seasoned communicator with nearly 20 years of experience in (among many other things!) feature writing, editing, and public relations. With a gift for clear, compelling language, my goal is to connect audiences through authentic, engaging content.
My background in higher education informs my work. A proud graduate of Roanoke College, where I studied English and communications, I have contributed to many publications and projects, always seeking to build stories that inform, inspire, and resonate.
Whether crafting in-depth profiles, web content, or personal correspondence, my writing is guided by curiosity, clarity, and purpose.
“The power to harness, to shape—to cast—the story is here. And, for the record, I was using em dashes way before it was cool. 😎”
Traci Crockett
founder | writer | editor


